Changing The Conversation Together (CTC) is building a corps of deep canvassers, in order to grow a more compassionate, inclusive electorate.
Too many Americans feel disconnected from democracy, unconvinced that their voice or vote matters. Modern political discourse—dominated by negative ads, hot takes, and predigested talking points—often just drives people further apart.
Deep canvassing is different. Our volunteers approach voters personally, with respect. We offer stories from our lives, and elicit stories from the voter’s lives. In unhurried conversations, we connect over shared concerns and feelings.
And deep canvassing works. Research studies confirm it as one of the most effective forms of voter engagement ever measured. In 2020, many of us used the technique to significantly boost voter turnout in poor and working-class North Philadelphia, especially among those who had previously not voted.
That’s why we’re launching CTC Inc.—to meet the challenge of engaging unlikely voters. Our project demands a commitment to constant training, outreach, experimentation, and evaluation. But we believe in the proven power of deep canvassing to revitalize our nation’s promise.
We hope you will join our work to make American democracy more compassionate, more inclusive, and more personal.